ADIDAS #SUPERSTAR GIRLS LAUNCH PARTY | ANTI-AGENGY IMAGES

Last week I was invited to a party not to be missed…and I bloody missed it! If you were lucky enough to make the launch party last week at the Adidas Flagship store in London you would have seen Neneh Cherry spinning the decks and a host of London’s hottest all female creatives coming together to celebrate the launch of the Adidas Originals Superstar SS15 range.

adidas Originals #Superstar Girl Launch at the flagship store - Image 22...

A few of my Big Eyes Little Soles sisters managed to get down and the feedback is awesome. I struggled to keep my eyes away from instagram as the event was going down, trying not to be too gutted when I saw images of Adidas branded goodies. All fun was themed to celebrate the iconic trainer, including Adi-inspired meringues provided by the Meringue Girls, Trefoil nails by Glossin Nails and Digi Fairy partnered up with photographer Olivia Richardson to create the Gif booth!

adidas Originals #Superstar Girl Launch at the flagship store - Image 20... adidas Originals #Superstar Girl Launch at the flagship store - Image 11... adidas Originals #Superstar Girl Launch at the flagship store - Image 9

Event photography by Harley Moon Kemp.

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To celebrate the launch of the Adidas Originals Superstar SS15, the brand with the three stripes has teamed up with innovative London based casting agency Anti-Agency, presenting a new girl gang for 2015; The #Superstar Girls. Adidas Originals presents the new year’s next big style movement, showcasing a contemporary styling timeline for this most iconic footwear institution with the creative help from the female-only studio,quite fitting for the launch really!

Check out the gallery from the collaborative shoot below (click images to enlarge).

All Images courtesy of John Doe Agency.

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